SEPTEMBER 15, 2022
Maluma, Megan Thee Stallion, Seventeen and Snoop Dogg to Perform at LA3C
Maluma, Megan Thee Stallion, Seventeen and Snoop Dogg to Perform at LA3C, Penske Media’s First-Ever Culture and Creativity Festival
December 10-11, 2022 at the LA State Historic Park
LA3C will Celebrate Los Angeles’ Diversity & Creative Communities Through Music, Food and Art
LOS ANGELES, SEPTEMBER 14, 2022 -– Today, Penske Media Corporation (PMC) announced Maluma and Megan Thee Stallion to headline its highly anticipated two-day culture and creativity festival, LA3C, taking place December 10-11, 2022 at the Los Angeles State Historic Park, Los Angeles’ premier downtown destination for concerts and events. Three-time, Grammy award-winning superstar Megan Thee Stallion will headline the show on Saturday, December 10, and Maluma will headline Sunday, December 11 and the festival will include performances by K-Pop stage-breakers Seventeen and LA music icon, Snoop Dogg. LA3C's full talent lineup including musicians, chefs, artists and programming details will be unveiled in the coming weeks. Tickets are on-sale now at LA3C.com. All attendees must be 21+.
The festival’s mark, LA3C, stands for Los Angeles (LA), the Capital of Culture & Creativity (3C) and aims to connect people and communities through the city’s most influential and inspiring music, food and art. The two-day celebration will be a curation of best-in-class experiences including a range of multicultural food and flavors punctuated by bold and interactive art on display from some of the world’s most talented artists.
PMC Chairman, CEO and Founder Jay Penske appointed Juan Mora, an impact investor and non-profit leader as LA3C’s Chief Executive. “It is an honor and privilege to build this festival," said Mora. “We believe that Los Angeles is a place where people come to pursue their creative passions and a place where talent, diversity and culture thrive. Our programming is meant to reflect our community and to create an inclusive environment where all feel welcome. Jay’s vision and the commitment to positively impact the city of Los Angeles inspires us all. I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all who join us.”
“I have always been inspired by Los Angeles, its people, its vibrancy, its diversity and its creativity," said Penske. We are proudly building an event with a significant long-term vision. Right now, being together in person means so much to us all. Our event will be a place to celebrate and give back to this incredible city and the people who make it so unique.”
LA3C is committed to nurturing the city’s creative heart and preserving Los Angeles as a capital of creativity and culture for years to come. In its inaugural year, LA3C will support the next generations of creative talent in Los Angeles through partnerships with nonprofit arts organizations Heart of Los Angeles (HOLA) and Film Independent.
For over 30 years, Heart of Los Angeles (HOLA) has helped young people overcome barriers through exceptional, integrated programs and personalized guidance in a trusted, nurturing environment. Thousands of youth attend HOLA's academic, arts, athletics, and wellness programs yearly and at no cost. HOLA's Visual Arts and Music departments are dedicated to the idea that every child, regardless of socioeconomic status, deserves the chance to create. For more information or to get involved, visit: www.heartofla.org.
Film Independent champions creative independence in visual storytelling and supports a community of artists who embody diversity, innovation and uniqueness of vision. For nearly 30 years, Film Independent’s Project Involve has been a leader in building a more inclusive and equitable industry by supporting emerging filmmakers from communities underrepresented in film and entertainment. For more information, visit https://www.filmindependent.org/.
Additionally, LA3C will leverage the expertise and access of Penske Media properties including Variety, Billboard, VIBE, The Hollywood Reporter, Rolling Stone, Deadline, WWD, Sportico, SHE Media, ARTnews, Robb Report, IndieWire, TVLine and Sourcing Journal.
For more information on LA3C and the latest updates, visit LA3C.com.
*LA3C was previously announced for December 2-4, 2021 but was postponed due to concerns with COVID-19.
Follow the event on Social Media:
● Facebook: @LA3Cofficial
● Twitter: @LA3Cofficial
● Instagram: @LA3Cofficial
● Join the conversation: #LA3C
About LA3C
Penske Media’s LA3C is a first-time, annual festival celebrating the rich culture and creativity of Los Angeles. Over two days, LA3C promises to cultivate the best of Los Angeles with headlining musical talent, bold art installations, and food that represents the diverse palette of the city. Festivalgoers will leave feeling proud to live in LA and energized by new experiences and surprise & delight moments. LA3C brings our community together in the heart of the city to celebrate everything that makes Los Angeles unique.
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, Vibe, SXSW, Life is Beautiful, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, IndieWire, Dirt, Gold Derby, Spy.com, TVLine, Sourcing Journal, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.
Media Contacts:
Penske Media Corporation
Brooke Jaffe, VP of Public Affairs and Strategy
Sunshine Sachs Morgan & Lylis
Christina Canseco, Maggie Faircloth, Bridget Cirone, Annalise Cruz
About SHE Media
As a top 10 lifestyle media network reaching more than 100MM monthly visitors, SHE Media focuses on the power of content to move our culture forward through the celebration of passion and purpose.
We believe that media companies can and should be a force for good in the world. Ranging from food and family to health, career and entertainment, our rich collection of content is curated from thousands of diverse sources. Comprised of a community of creators and hand-picked publishers within the SHE Media Collective and the flagship brands, SheKnows, BlogHer, STYLECASTER and Soaps, we produce digital and live media content that connects and inspires millions.
SHE Media's BlogHer is the leading content and live media event platform for women entrepreneurs and creators. With a mission to provide economic empowerment to all women, the SHE Media Collective curates a community of 5K independent publishers and social content creators, providing the foundation for a scalable, sustainable economic model for entrepreneurs and small businesses.
SHE Media is also the creator of innovative platforms that include: SheKnows Hatch, an award-winning video series featuring Gen Z-generated content; and BlogHer's Voices of the Year, honoring powerful, culture-shifting women across industries. Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles, and Chicago. Follow SHE Media on Facebook, Twitter, Instagram and LinkedIn.
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