Ad Speed Report 2021: SHE Media’s Ad Speed is a Win for Publishers
Page speed, the measurement of how fast a page loads, is core to a good user experience. As such it is also one metric (of many) used by Google and various search and social algorithms to signal page rank and search engine results position. In case more than almost a decade of us saying page experience is important to traffic growth has not yet hit home, In April 2021, Google rolled out another page experience update in its effort to also further stress the importance of user experience as a page ranking signal. Page speed is also a core web vital metric.
We Invest in Page Speed Optimization so that Publishers Don’t Have to
As publishers too, we know the importance of page experience. In fact, our SHE Media Collective ad-tech also powers some of the web’s most iconic Penske Media brands, such as Rolling Stone, Billboard, Variety, and WWD. With that kind of responsibility and experience, we have always invested heavily in researching and developing the most optimized user and ad experience possible.
Today we’re sharing with you our December 2021 ad speed audit. We regularly have a third party( Optimera), audit our ad stack, comparing it to some of the world’s largest media companies and ad-tech service providers. In total, our ad speed is benchmarked against more than 72 billion ad impressions a year and over 3,500 different ad configurations and websites. The results have been very consistent since we began auditing in early 2018, and in December 2021 - a high traffic month - page speed remained strong.
In December, SHE Media was 20% faster than ComScore’s top 100 publishing brands and networks, including Bustle, Hearst, WebMD, Q.Digital, Tribune.
Combined with SHE Media’s GCPP certification, SHE Media Publishers need not worry whether the ads on their websites are affecting their page load speed or slowing down their site. With SHE Media’s ad technology, publishing partners are getting enterprise-level ad-technology research, development, and engineering that are real-world tested and proven on our owned and operated sites at SHE Media and all of the PMC brands. We ensure we are always meeting benchmarks set by Google’s core web vitals.
In closing, optimization is a continuous process, and we cast a wide net to keep on top of industry trends, compliance, and best practices to give the SHE Media partner sites the best user experiences combined with the best revenue potential.
Read more about SHE Media ad technology.
