2024 Summer Content Trends For Publishers
We’ve compiled a comprehensive list of content trends currently dominating this summer season. Below is a list of trends for different content niches - travel, entertainment, food, fashion, and more.
Why Trends? In addition to creating evergreen content, writing on trending topics in your niche is important for several reasons:
It makes your content and website relevant
Meets your audience's needs and interest
Boosts engagement on your site's social and other platforms
Increases visibility of your brand overall
Invites opportunities for features and collaboration
HOW TO WRITE ABOUT TRENDS
Look for coverage opportunities like national holidays, seasonal events, hot topics, etc.
Start writing about a recurring trend topic at least one month in advance to capture the first waves of brewing interest from readers
Stay within your content niche and bring new perspectives to trending topics
Insert a trend in intervals into your content calendar (monthly, weekly, etc)
Pick a recurring trend and create a content cluster on the topic
Be flexible in your approach and experiment
Be watchful and keep your trend content up-to-date
Create content that addresses FAQs on trending content
Make sure your content is helpful and provides value to the reader
TRENDS & KEYWORDS
Chose a trend and find the relevant keywords using keyword tools like Google Trends, Pinterest Trends, Semrush, Ubersuggest, etc
Add a dimension to a trend for unique coverage and to reach a target audience
Find the longtail keyword equivalent for trending topics e.g for the trending topic “Summer nails” you could use longtail keywords like, wedding guest nail ideas, cute summer nails, summer nail design ideas etc
Some trends call for adding date/season to keywords e.g “summer nails 2024”
Use keyword as H1/H2
Do not add dates to your URL
Make sure to update the content and date when the season passes (not the URL)
Follow the formula: Summer + niche + 2024
SUMMER TOP TRENDS
Below is a list of notable events, key dates, and upcoming holidays for summer 2024
Summer Olympics - Fri, Jul 26, 2024 – Sun, Aug 11, 2024
US Independence Day - July 4th
Canada Day - July 1st
National Icecream Day - July 15th
Summer wedding season
Labor Day - September 2nd
The official end of summer (September 23rd)
Summer + niche + 2024
(use this formula to create summer trend keyword variations)
SOCIETY TRENDS & COVERAGE OPPORTUNITIES
De-influencing (buy less)
Fashion, recipes, decor “to impress”
Fun holiday ideas - unconventional /off-peak season
Election year 2024
Sporting events
AI in every industry
Back to school shopping and prep
FOOD TRENDS
Big sharing dishes
Low-alcohol wines/zero-proof cocktails
Countertop oven recipes
At-home dinning - frozen foods/ food delivery
Food and gaming collaborations
Food & entertainment crossovers
International cuisines
Boba flavored snacks
Summer dinner recipes
FASHION TRENDS
White looks/ white dresses, white lace, poplin
Polo and Tennis inspired looks
Transparent/see-through/ sheer
90s inspired outfits
Roses/Rosettes/Bows
Short shorts
Metallics
Craft /Crochet
Maryjanes/Ballet flats
Capri Pants
Butter yellow hues
Fit & Flare/drop waist
BEAUTY TRENDS
“Skinminimalism” less is more skincare and beauty
High-tech beauty devices
Regenerative treatments
Skin-Mind connection
Date night beauty/makeup routine
Fourth of July nails
Summer nail ideas
Boyfriend blush and soft bronze blush
Metallic makeup
Sustainable beauty
HOME & DECOR TRENDS
Quiet luxury decor
Sustainable/organic /hand-crafted decor
Home bedroom refresh
Mixing textures
Butter yellow (also in fashion)
Diverse textures/textured walls
Artisanal and craft designs
Metallic decor/statement pieces
Bringing the outdoors indoors
Blue hues/blue kitchens are in
Small office/home office decor
ENTERTAINMENT TRENDS
Social video continues to rise in popularity
AI integrations / and disruptions
Streaming platform dominance
Cloud gaming going mainstream
Podcasting growth
Kpop and Korean TV
Summer TV and Movie lineup
Inside Out 2
The Bear
Moana 2
It Ends with Us, etc.
WELLNESS & LIFESTYLE TRENDS
Artificial intelligence in wellness
Mental health and consumerism
Social and emotional wellness for men
Postpartum awareness
Weight loss drugs
At-home wellness immersion - Cold plunger, yoga rooms
Pickleball and Badminton
Combat sports for Millennials and Gen Z
Longevity in self-care
TRAVEL TRENDS
Outdoors, beachside, and play-based vacation
Global sporting events fuel travel
Sport tourism
Top summer destinations
South Africa, Munich, Tokyo, Nice, Paris, London
Personalized travel
Eco-friendly/climate-conscious travel
“Coolcations”
AI in travel /planning, travel sidekick
Mysterious places travel e.g “Places on earth that do not feel real” +240% jump in searches
JULY APPLE NEWS SPOTLIGHT CALENDAR
JULY
7/1 - 7/21: Tour de France (major moments and recap)
7/1 - 7/14: Wimbledon
7/4: Fourth of July (recipes, entertaining, summer fun)
7/9: Father's Day gifts
7/15-7/18: Republican National Convention
7/16: MLB All-Star Game
7/17-7/20: British Open (golf)
7/24: MLS All-Star Game
7/26-8/25: Leagues Cup (soccer)
TREND WATCH - PARIS SUMMER OLYMPICS 2024
Timeline - “when is the Paris summer Olympics?”
Unique take - thoughts on the Olympics, recipes for watch parties, watching with kids activities
Anticipate the readers' questions
Who is “xx” athlete (background, past performance, style)
Paris travel guide
Local watch party events
Look ahead for coverage opportunities
What were the trends during the last Olympics?
Who are the athletes to watch
Who are the celebrity performers/ opening night / in the stands etc