SHE Media Collective Partners with DAX for Audio Articles
Introducing a new way to engage readers!
We are elated to bring yet another product and monetization channel to support our publishers! SHE Media has partnered with DAX (Digital Ad Exchange) to bring you Remixd — an audio-converting tool for your website. Remixd transforms your site content into audio thus allowing users to listen to the article. All SHE Media Collective sites will have the Remixd audio player - which appears above the content in each article and converts every article to a spoken word article.
Screenshot of Remixd player on site
Key Features of Remixd
Plays article within 5-10 seconds of publishing
It auto-processes when an article is updated with new content
Keeps listeners on page for up to 3x longer than readers
Users spend 3min 30seconds on average listening to an article
Monetizes your content with pre-roll and mid-roll ads
Why Audio?
Remixd lets our publishers stay up to date with changing media habits of users. Research has shown that 45% of the US population listens to spoken word audio every day. The demand for audio continues to grow as users seek alternatives to consuming content while multitasking and reducing their screen time. Remixd also makes a website more accessible, allowing the visually impaired and people with disability to find value in the content.
“DAX’s Audio Articles technology utilizes cutting edge synthetic voices and AI to automatically convert publisher content into playable audio stories. Creating a listening experience on article pages not only increases site accessibility and engagement, it creates a new monetization opportunity in the form of audio ads.” - DAX Audio
DAX is a pioneering digital advertising exchange that connects brands with audiences at scale across audio content. The Remixd audio player also comes with pre-roll and mid-roll ads thus giving our publishers another way to monetize their content and earn. No one else offers audio demand. In addition to the many benefits of audio, Remixd also keeps listeners on a page for up to 3x longer than readers. This could lead to an overall increase in time-on-page leading to better ad visibility and higher CPMs on page and in-content ads.
We always ensure that new features and add-ons enhance user experience. Remixd is embedded into the SHE Media ad code which means it won’t affect site speed.
Remixd will be gradually activated across all SHE Media Collective sites. You do not need to do anything to get audio demand enabled. If you do not wish to add this module to your site, please email support@shemedia.com.
The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.