FEBRUARY 13, 2024
Penske Media’s Iconic Brands Unveil Lineup for SXSW® 2024
Austin, Texas, February 14, 2024 – Today, Penske Media Corporation’s (PMC) iconic brands announced a slate of activations taking place at this year’s South by Southwest® (SXSW®) Conference and Festival in Austin, TX, March 8 – 16, 2024. Brands hosting unforgettable experiences, panel discussions, fireside chats, concerts, and more include Variety, Robb Report, Deadline, The American Pavillion (AmPav), The Hollywood Reporter (THR), WWD, Footwear News, Beauty Inc, Rivet, SHE Media, Sportico, Rolling Stone and Billboard.
Variety's signature Power of Comedy event returns in partnership with the SXSW Comedy Festival for opening night Friday, March 8, at ACL Live at The Moody Theater in Austin. Honoring some of the biggest names in comedy, the evening will consist of stand-up acts and honoree speeches in celebration of the year in comedy.
Robb Report brings its signature style to the SXSW experience, presenting an immersive luxury destination: House of Robb, March 8 – 10, at The Walter Tips Building, located at 712 Congress Avenue. This elevated oasis within the SXSW campus combines the best of the best under one roof. Attendees will experience intimate live talks around the theme of high performance featuring, Olympic gold-medal winner and entrepreneur Gabby Reece, longevity guru Dave Asprey and psychedelics expert Dr. Dave Rabin, as well as world-class culinary and mixology adventures, VIP gatherings—and a first look at “The Vault,” Robb Report’s brand new ultra-luxury shopping platform offering one-of-a-kind products and experiences from the world’s finest brands, exclusively created for Robb Report.
Deadline will host the Deadline Studio at SXSW March 8-11 at the Thompson Hotel, with select talent from premiering projects in its signature studio for exclusive on-camera video interviews and solo and group portraits.
The American Pavilion’s (AmPav) esteemed Worldwide Student Program has introduced thousands of entertainment industry students to festivals and events worldwide, from Hollywood to Cannes to Venice. This year, for the first time, AmPav will launch an expansion of its student program at SXSW, with a 5-day program, March 8-12. Twelve students will attend the best SXSW has to offer including industry events with thought leaders and expert discussions from the worlds of film, tech, and music.
The Hollywood Reporter (THR) will celebrate the 25th Anniversary of "Office Space” on Saturday, March 9, hosting a rousing panel and reunion in the same town where it was filmed with select cast members on SXSW’s mainstage.
The Wear House, a cross-brand activation with WWD, Footwear News, Beauty Inc, and Rivet returns to Austin, at 800 Congress on March 9 – 10, 10:30 am – 6 pm, as the ultimate fashion and beauty innovation destination of SXSW 2024. This year’s theme, “Innovation, Insights & Influence: The Art of Storytelling in Fashion and Beauty” will engage the SXSW audience in first-person success stories from thought leaders, entrepreneurs, designers and influencers, including Remi Bader, Lo Bosworth, and Gabby Thomas. Conversations will cover how leveraging consumer data, AI, influencers, authenticity, and core cultural trends helps brands more effectively communicate with their audience, scale and succeed in a crowded marketplace. More speakers to be announced; for updates click here.
The SHE Media Co-Lab returns to SXSW for three packed days, March 9, 10 and 11, at 206 E 4th St in Austin, with an all-star lineup of women's health advocates including Brooke Shields, Katie Couric, Dr. Sharon Malone, Lori Gottlieb, and Gabby Reece. The Co-Lab at SXSW also marks SHE Media’s one-year anniversary launching its proprietary brand, Flow Space, a digital and live media platform providing content, community, and commerce in service of women’s health. The SHE Media Co-Lab at SXSW will once again gather innovators and changemakers in conversation about women’s whole health, bringing diverse voices and perspectives that will pave the way for future advancement. For more information and updates, click here.
Sportico returns to the Four Seasons Austin as the official Sports Track at SXSW, March 9 – 11. Attendees can expect three days of unrivaled programming on the Sportico Podcast Stage in the picturesque East Lawn. Guests will hear from industry players including six-time NBA All Star Blake Griffin, three-time WNBA MVP and four-time Olympic gold medalist Lisa Leslie, former NBA Center and LGBT Advocate Jason Collins, Buffalo Bills Safety Damar Hamlin, and two-time Olympic gold medalist Aly Wagner.
Quickly established as a marquee showcase of SXSW’s music festival, Rolling Stone returns to Austin with its second-annual Future of Music programming, taking place March 12 – 15 at ACL Live at The Moody Theater. Inspired by the spirit of SXSW, this four-night concert series celebrates the sounds of today and tomorrow, spanning all genres. The Future of Music showcase will be open to all SXSW badge holders and the public. Please note that badge holders will receive priority admission, and the public is on a first-come, first-served basis. For more information click here.
Back by popular demand, Billboard's THE STAGE @ SXSW returns to Austin's Moody Amphitheater at Waterloo Park with a lineup of A-list talent across today's biggest genres. These must-see sets will take place March 14-16 during the SXSW Music Festival and are open to badge holders as well as general ticket buyers.
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About Penske Media
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, TVLine, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good www.pmc.com.
PR Contacts:
SXSW, press@sxsw.com
Brooke Jaffe, SVP Public Affairs & Strategy, bjaffe@pmc.com
Abby Kalicka, Senior Director of Communications, akalicka@pmc.com
Hannah Woodard, Sr. Director of Communications, Entertainment & Music, Hwoodard@pmc.com