APRIL 11, 2024
SHE Media welcomes Stripes to the Flow Collective
New York, New York, April 11, 2024 – SHE Media is thrilled to welcome Stripes, the ground-breaking healthy-aging beauty and wellness brand to its Flow Collective, a first-of-its-kind curation of highly credible and trusted publishers and entrepreneurs in the health and wellness industry. Founded by actor, entrepreneur, and activist Naomi Watts, Stripes provides science-backed personal care products and wellness products to consumers.
The addition of Stripes to SHE Media’s Flow Collective furthers both companies’ mission to create an inclusive community and provide women access to science-backed health and wellness content. Stripes focuses specifically on helping women experiencing hormonal changes and aims to support both their physical and emotional wellbeing. As part of the Flow Collective, Stripes has the opportunity to leverage SHE Media’s audience reach, sponsorship, e-commerce and marketing power to expand their audience and brand as it relaunches its iamstripes website. Together, SHE Media and Stripes will collaborate editorially and create events to better support the health needs of women everywhere.
"Flow Space is committed to publishing content that empowers women to invest in their own long-term vitality and well-being. We publish credible, scientifically backed information on the most prescient issues regarding women’s health, paired with personal stories to inspire and connect our community. We are thrilled to welcome Stripes to the Flow Collective and to partner with this mission-based brand as we continue to reshape the conversation and encourage our audience to invest in their long-term health." said Samantha Skey, CEO of SHE Media.
“Empowering women through education and community is at the heart of Stripes' core mission. We are excited to partner with SHE Media's Flow Collective to amplify our shared mission for advancing women's health and create meaningful impact together." said Deb Millard, Stripes Brand President.
About Stripes
Stripes is a Healthy Aging beauty and wellness brand founded by actor, entrepreneur and activist, Naomi Watts. This ground-breaking consumer brand provides science-backed, personal care products and wellness products designed specifically for women experiencing hormonal changes, and aims to empower women experiencing these changes both physically and emotionally with hard-hitting educational content and an inclusive community.
Watts took ownership and purchased the brand after former partner, Amyris Inc, filed for voluntary Chapter 11 in August 2023. With a few key members of the original team retained, Stripes is starting a new journey - much like the menopausal journey of a woman’s life - rebuilding the infrastructure for a smooth relaunch of the brand website in March 2024 where the mission to empower women and provide education, effective symptom solutions, and a strong community will continue stronger than ever. Starting a new journey, much like the phase of menopause in a woman’s life.
For more information, visit iamstripes.com, and follow @Iam_Stripes on Instagram.
About SHE Media
As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company's rich editorial ranges from health, food, and family to career and entertainment. SHE Media's flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and TVLine produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.
SHE Media is dedicated to advancing women's health. In 2023, SHE Media launched Flow Space, an all-new digital and live media platform providing content, community, and commerce in service of women's whole life health. Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on LinkedIn, Instagram, Facebook and Twitter.
Source: ComScore, March 2023
PR Contacts:
Brooke Jaffe, SVP Public Affairs & Strategy, bjaffe@pmc.com
Abby Kalicka, Senior Director of Communications, akalicka@pmc.com