SEPTEMBER 22, 2023
SHE Media Wins 2023 Fierce Pharma Marketing Award
Penske Media’s female-led powerhouse brand recognized for expansion in service of women’s health
New York, New York, September 22, 2023 –Today, SHE Media announced it has been chosen as the recipient of the prestigious 2023 Fierce Pharma Marketing Award, honoring leadership, vision, innovation, and strategic accomplishments within the pharmaceutical marketing and advertising community. The win recognizes SHE Media, in partnership with Pfizer, for its digital campaign, Navigating Medical Gaslighting.
The winning campaign, published on sheknows.com, underscores SHE Media’s commitment to women’s health content, combining science, data and personal stories through a mix of video, articles and infographics to educate and empower millions of women who look to SHE Media for guidance. The campaign was featured on NBC News 4 in an interview with SheKnows' Editor-in-Chief, Eugenia Richman here.
"Women’s health is a core focus of SHE Media, through SheKnows, SXSW®:Future of Health, and the recent launch of Flow Health," said Samantha Skey, CEO of SHE Media. "We are honored that Pfizer chose us as their partner in the Navigating Medical Gaslighting campaign and appreciate the Fierce Pharma Awards for recognizing the success in an area we are so deeply passionate about. Our mission is to arm women with accessible information to advocate for themselves and to support their own wellbeing. Our goal, over time, is to advance equity in innovation, investment and access to women’s health."
SHE Media has made health a focal point across its portfolio. At this years’ SXSW®, SHE Media launched its powerful talk series Future of Health, discussing some of the weightiest women’s health issues with key talent including Christy Turlington, Katie Couric, Olivia Culpo, and Maria Shriver, who took the stage alongside high-profile doctors and scientists offering the latest research and most resonant stories to unite, inform, and empower women to understand their health.
In June, SHE Media celebrated the launch of Flow, the content and community-building initiative focused on women’s whole life health through science and storytelling. Flow’s first digital issue featured exclusive photo shoots and interviews with Elaine Welteroth, Busy Philipps, Emma Lovewell, Ilana Glazer, & Stacy London HERE. This November, SHE Media will be releasing the Flow Innovation & Advocacy Issue. The immersive digital issue will address important topics like access and equity, the latest advances in health and wellness and celebrate those who are championing women’s health.
About SHE Media
As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company’s rich editorial ranges from health, food, and family to career and entertainment. SHE Media’s flagship brands,SheKnows, Flow, STYLECASTER, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.
SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women’s health. In 2023, SHE Media launched Flow, an all-new digital and live media platform providing content, community, and commerce in service of women’s whole life health.
Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on Facebook, Twitter, Instagram and LinkedIn.
Source: ComScore, May 2022
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, VIBE, SXSW, Life is Beautiful, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, IndieWire, Dirt, Gold Derby, Spy.com, TVLine, Sourcing Journal, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.
Media Contacts:
Penske Media Corporation
Brooke Jaffe, SVP of Public Affairs and Strategy
Penske Media Corporation
Abby Kalicka, Director of Communications