Susan Getgood

VP, Strategy, Planning & Client Services

Susan Getgood is Vice President of Strategy, Planning & Client Services at SHE Media. In this role, she leads strategic sales planning, client services and branded content teams, and is responsible for product strategy, profitability management and performance evaluation across all direct-sold business – media, branded content, influencer marketing, events, social and ecommerce.

She is also the Executive Producer of SHE Media virtual events including the award-winning BlogHer Inclusive Future series and Collective Intel, a monthly thought leadership conversation launched in summer 2022.

Susan joined SheKnows following its acquisition of BlogHer in November 2014, and served in senior marketing roles at both organizations. Prior to joining BlogHer in 2010, she was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue.

She also has held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.

Her professional marketing blog, where she has written about social media and marketing strategy since 2004, is Marketing Roadmaps (getgood.com/roadmaps). She is also the author of Professional Blogging For Dummies (Wiley, 2010) and a travel/lifestyle blog Snapshot Chronicles (snapshotchronicles.com)