Brand Disruption 2023: Four Key Disruptions Challenging Brands, Retailers, and the Digital EcosysteM

Written By Jiji Ugboma

The IAB Brand Distribution report explores how both incumbent and digitally native disruptor brands are innovating to address the market disruption driven by the rise of digital B2B platforms, changing digital media consumption habits, hybrid/omnichannel shopping, and supply chain bottlenecks—all disruptions that have been dramatically accelerated by the pandemic.

This report is exclusive IAB thought leadership, powered by a "meta research" exercise involving the scouring of leading cross-industry trade publications, published reports, public filings, and available data-ingestions.

This report will be followed by a presentation on the Four ways SHE Media prepares publishers for the 2023 disruptors and a new Collective Commerce product announcement.

Speakers:

  • Chris Brunderle IAB VP, Business Insights & Content Strategy

  • Meredith Guiness IAB Senior Manager, Research & Insights

  • Susan Getgood SHE Media VP, Strategy, Planning & Client Services

  • Jiji Ugboma SHE Media Associate Director, Publisher Engagement

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Jiji Ugboma
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