Ice Cream Convos Partners with SHE Media and Grows RPM by 960% to Cross 6-Figures in Revenue
SHE Media put me in a position to reach a 6-figure income - Xaviera Bryant, Founder of Ice Cream convos
The Challenge
Xaviera Bryant’s entertainment site IceCreamConvos.com provides delicious scoops of entertainment content in a fun and respectful way. For Bryant, the guiding philosophy is to approach entertainment news with humanity and from a friendly perspective. With this unique approach to entertainment news, Bryant sought to grow the brand and produce more content that is current, relevant and provides much-needed heart to the entertainment publishing space.
To grow and monetize Ice Cream Convos, Bryant had to work with several different advertisers and spent time handling these relationships, setting up and managing multiple ad codes all while trying to keep up with producing regular content. Despite this, their RPM stayed at a very low $5. In 2020, Bryant joined SHE Media Collective with the goal to optimize advertising efforts, achieve growth at scale, and increase revenue.
The Approach
SHE Media took over the logistical and technical aspects of monetization and advertising for Ice Cream Convos thus consolidating all monetization efforts under SHE Media’s top-tier ad technology. This implementation included optimizing ad services and installations for the desktop and mobile sites and injecting video and in-content ads. SHE Media also carried out constant ad monitoring and changed layouts based on seasonal trends while keeping to the standards of Google Core Web vitals to optimize the site for speed. In addition, SHE Media quickly deployed cross-departmental resources to identify ways to improve the website and provided regular touch-base meetings, SEO consulting, and a functioning communication and feedback loop. Through this holistic approach Ice Cream Convos immediately started to see astronomical growth.
Ice Cream Convos also benefited from other services such as brand-building opportunities, exposure at BlogHer events, and editorial features. Furthermore, as a member of the SHE Media’s Meaningful Marketplace — an initiative created to elevate diverse voices and funnel advertising dollars to minority publishers— Ice Cream Convos had access to more direct campaigns and unique earning opportunities.
The Results
Less than a year after joining SHE Media and running on SHE Media’s optimization and ad technology, Ice Cream Convos’s session RPM increased 960%. Ice Cream Convos Session RPM went up from around $5 in 2020 to as high as $31 by 2021. RPM has continued to climb high with the highest session RPM with SHE media at an astronomical $53.33! RPMs have been steadily high and as expected, so has revenue. Seeing the impressive success Ice Cream Convos was reaching, Bryant started to expand and even convinced her husband to quit his job and join Ice Cream Convos. Overall performance skyrocketed and so did ad revenue. Earnings for 2021 surpassed $100K, thus making Bryant a 6-FIgure blogger. As Bryant put it “SHE Media put me in a position to reach a 6-figure income.”
Resultant high ad performance and increased revenue and continued support from SHE Media allowed space and time for Ice Cream Convos to focus on content creation, scale its reach, and increase engagement while exploring new opportunities to expand.
“This year, in partnership with SHE Media, I had my first SIX-FIGURE year! My earnings for 2021 have surpassed $100K and I still can’t believe it! I am officially a six-figure blogger and I couldn’t be more grateful to all of you for the way you have supported Ice Cream Convos, the opportunities and doors you have opened for me, and our incredible partnership! I’m so excited about what the future has in store and I’m ready to do the work to reach seven figures.”
- Xaviera Bryant, Founder of Ice Cream convos
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