SHE Media Reaches Top 5 Comscore Lifestyle Ranking
SHE Media kicked off 2022 with incredible growth in reach and industry ranking. Each month, leading media measurement platform Comscore releases data showing how brands perform against each other in various niches. The Lifestyle space in digital publishing is very competitive, but thanks to the continued growth from both owned and operated flagship sites and incredible publishing partners, SHE Media reached 104 million Unique Visitors, bringing its rank from #6 to #5 in January! The latest metrics surpass previous records and places SHE Media ahead of other lifestyle brands like Conde Nast, Yahoo, and Insider.
SHE Media is the fifth-largest digital lifestyle brand in the United States.
In January 2022, after an impressive growth period, SHE Media now ranks as the fifth-largest digital lifestyle brand in the United States. With over 104 million unique visitors each month, the brand’s growth has seen a 30% YoY increase from 2021. This follows a 60% YoY increase from 2020.
Source: Comscore Multi-Platform SHE Media Media Metrix Key Measures (Total Audience) January 2021-2022
2021 Numbers worth noting:
104 Million+ monthly unique visitors represents a 30% increase over 2021, and a 60% increase from 2020.
Flagship sites Stylecaster and SheKnows have been on the rise.
Stylecaster continues to bring style to the people, it’s beauty and fashion audience showing 150% growth over 2020, with 15MM unique visitors.
SheKnows continues to grow an engaged parenting, health and entertainment audience by DOUBLING over 2020, to 18M unique visitors in January.
2021 was a phenomenal year for SHE Media and 2022 is off to an even greater start. Our industry leadership is a testament to the incredible services we provide our publishing partners and the meaningful content we bring to our readers.
About SHE Media
As a top 5 lifestyle media network reaching over 104M+ monthly visitors, SHE Media focuses on the power of content to move our culture forward through the celebration of passion and purpose.
Our mission is to publish diverse voices and promote diverse content leadership as a unifying force for global good. The SHE Media Collective is the leading source for thousands of content creators, offering a premium portfolio of monetization opportunities and educational materials to help turn their passions into profit.
SHE Media encompasses a family of leading media properties alongside our flagship sites: SheKnows.com, STYLECASTER, Soaps and BlogHer, which hosts the world’s leading events for female content creators and entrepreneurs.
SHE Media is also the creator of innovative platforms that include: The #Femvertising Awards, which honors the best pro-female advertising each year; Hatch, a resource for parents featuring kid-generated content; The Pitch, a live event series for women entrepreneurs; and Voices of the Year, which celebrates the best in lifestyle content creation and pro-human activism.
SHE Media’s parent company, Penske Media Corporation (PMC) is a leading global media and information services company founded in 2004.
Source: ComScore, January 2022