SHE Media wins Pressboard Top 100 Branded Content Programs of 2021
Wrapping up 2021, branded content analytics firm Pressboard recognized five SHE Media programs in their Top 100 Branded Content Programs for 2021.
The 2021 SHE Media brand campaigns honored by Pressboard:
The Essential Guide to Going Back to School (SheKnows & Athleta Girl)
Make Yourself at Home (SheKnows & Rocket Mortgage)
Return to Fashion (Stylecaster & SHEIN)
Thirsty for Adventure (SheKnows & Stanley)
BlogHer Inclusive Future (BlogHer & Philip Morris International)
More than 8,800 branded content partnerships were measured and Pressboard evaluated this year’s Top 100 based on production value, originality, audience value, partnership fit and performance. They also highlighted specific partnerships that focus on Diversity and Inclusion, and a new category for Commerce content, an area that continues to grow among publishers and brands alike.
“Branded content and live event partnerships are a compelling way for advertisers to leverage SHE Media’s flagship editorial properties and engage with our audiences,” said Susan Getgood, VP Advertising Solutions for SHE Media. “The programs recognized by Pressboard this year represent a variety of advertisers and client objectives, and show the gamut of our capabilities including integrated e-commerce, long form video, influencer storytelling, events and timely editorial.”
The Essential Guide to Going Back to School on SheKnows, sponsored by Athleta Girl, was recognized as a TOP 10 OVERALL.
The start of the school year brings the usual mix of jitters and excitement, but when kids returned to the classroom in the midst of an enduring global pandemic, families had an added layer of uncertainty. In the SheKnows Essential Guide to Going Back to School, SheKnows took a deeper dive into the circumstances kids would face this fall. This issue featured content about how COVID-19 has changed kids’ friendships and what you can do to help them navigate new social situations. Dr. Edith Bracho-Sanchez, a pediatrician based in New York, also shared everything caregivers should know about vaccines. And the SheKnows cover star, Brooklyn Decker, discussed how she was readying for the return with her two kids. Plus, a fun story about the cutest sustainable clothing, locker accessories, and more to shop, rounded out this immersive digital issue that helped families kick off the school year with confidence.
Make Yourself at Home on SheKnows in partnership with Rocket Mortgage was honored as a TOP 10 FOR ORIGINALITY.
Buying a home is one of the most exciting times in a person’s life but can also be a demanding experience. That’s why SheKnows partnered with Rocket Mortgage® on a custom series that helped our audience understand the home buying process with a mix of storytelling and practical advice. Make Yourself at Home featured authentic videos of creators in their new homes, helpful articles to navigate the process, and an influencer campaign to promote the series. All of this content can be found on beautifully designed, digital destination on SheKnows.com, complete with an interactive section with home buying and real estate stats to create a one-stop-shop for all our audience’s home buying needs.
In the TOP 10 COMMERCE CONTENT category, SHE Media brands Stylecaster and SheKnows were both recognized for their achievements in successfully integrating commerce with content.
Stylecaster’s Return to Fashion issue, presented by fan favorite brand SHEIN, welcomed the Return to Fashion this past September with highly stylized and beautifully shot content. Cover star Camila Coelho shared her new outlook on her life and career, as well as some stunning photos and videos for her fashion forward fans. The issue featured TikTok trends, affordable and designer looks, as well as celebrity interviews and provided our community an interactive way to explore the hottest style trends and get themselves ready to Return to Fashion.
Thirsty for Adventure on SheKnows was an immersive digital destination created for Stanley that aggregated product reviews, hydration tips, influencer posts, gift guides and video content in a rich and shoppable storytelling experience.
BlogHer Inclusive Future, sponsored by Philip Morris International, was recognized as a TOP 5 DIVERSITY & INCLUSION program
Inclusive Future explores the global conversation about diversity, equity and inclusion in the global workplace, with a particular focus on how we measure inclusivity. Measurements like composition of the workforce and the pay gap offer solid direction on how to measure and ultimately improve diversity and equity, but there is no authoritative approach to effectively measuring inclusion in business. As every business leader knows, what gets measured, gets managed. Inclusive Future seeks to answer the question: how should we measure inclusivity in the workplace in order to achieve organizational impact? Elements of the program include a digital destination hosted on BlogHer.com, a virtual event series and a robust article series on DEI topics.
“On behalf of everyone at SHE Media, I would like to thank Pressboard for recognizing the excellence of our branded content programs,” said Samantha Skey, CEO of SHE Media. “Success with branded content is a product of strong collaboration between the publisher and the advertiser, and I would also like to personally thank our entire team for their beautiful work and our advertisers for their continued support.”
Visit our site to learn more about SHE Media’s branded content solutions or email marketing@shemedia.com
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