Every Q4, we host our ‘Preparing for Q4’ webinar to give our publishers the essential tools, insights, and best practices for maximizing the lucrative opportunities typical of the fourth quarter of the year. This year, 2024, tune in to discover the latest updates on content strategies, SEO trends, and techniques to optimize your content for the rest of the year and make your website stand out in an increasingly competitive digital landscape.

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Tune in for July’s Collective Webinar for a workshop on how to conduct a technical SEO audit for your website. Special guest speaker Vahe Arabian, founder of State of Digital Publishing & SODP Media will cover a wide range of technical SEO topics such as core web vitals, taxonimisation, advanced implementation of structured data, technical SEO for crawl timeliness & freshness, SGE, crawl budget management and much more.

Speaker: Vahe Arabian, Founder and Editor in Chief of State of Digital Publishing & SODP Media

Moderator: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

June's webinar explores the content trends currently dominating this summer, including trends for different content niches - travel, entertainment, food, fashion, and more. Also: how to track trends, using trending keywords and free tools for trend analysis.

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

In the April Collective webinar, we share preparation tips for the most lucrative quarters of the year and break down the essential strategies for SEO and Content optimization, RPM optimization, and additional monetization solutions available to you. This webinar will provide publishers with valuable insights and actionable steps to help you maximize your earnings and traffic in the remaining quarters of the year (Q2/Q3/Q4).

Speakers:

Sarah Magid, VP Network Operations, SHE Media

Jiji Ugboma, Associate Director Publisher Engagement, SHE Media to you. 

In our May 2024 webinar, our special guest speaker, Vice President of SEO at Penske Media Corporation Constance Ejuma, discusses the dynamic nature of the SEO landscape in 2024. She addresses current SEO best practices amidst Google updates and provides insight into what publishers should focus on for growth in organic traffic to grow and/or recover traffic. Constance Ejuma is the Vice President of SEO at PMC, leading the company's SEO efforts since 2015. Her team trains and consults with editorial teams on SEO best practices and content strategy for PMC brands such as Rolling Stone, Billboard, Variety, and Hollywood Reporter to name a few.

We all know that for publishers to grow, they have to do more than just write or publish. Marketing and growing an audience are integral to success — and social media and online platforms help with that. Increasingly, having a solid online presence is key to growth and longevity, and with growing concerns about content quality, publishers need to establish a memorable brand persona, thought leadership, expertise in their niche, and legitimacy for their content to perform.

This webinar provides answers to the questions:

What social media platforms work best for publishers?

How can publishers optimize, legitimize, and expand their online and social media presence?

Organic rankings on Google SERP are a significant traffic source for entertainment and news content. However, recent algorithm updates have shown to de-prioritize News content, so how do entertainment sites rank? Our SEO experts at PMC and SHE Media have conducted several strategic audits of sites in the entertainment niche to bring you these recommendations on how to grow your organic traffic and rank on Google SERP. If you run an entertainment site or publish entertainment and/or time-sensitive news content, this webinar will give you strategic insight into how you can grow.

As 2023 comes to an end, we bring you a recap of some of the major industry changes this year —Generative AI, Google updates — and explore how these new developments will shape the publishing landscape in the new year.

In preparation for 2024, we have drawn insights from industry-leading reports, our internal data, and experts in the SHE Media Collective to bring you the content and digital trends that will dominate in the coming year. Tune in for a breakdown of what we predict will be the high-performing content trends across various publishing niches in 2024.

As 2023 comes to an end, we bring you a recap of some of the major industry changes this year —Generative AI, Google updates — and explore how these new developments will shape the publishing landscape in the new year.

In preparation for 2024, we have drawn insights from industry-leading reports, our internal data, and experts in the SHE Media Collective to bring you the content and digital trends that will dominate in the coming year. Tune in for a breakdown of what we predict will be the high-performing content trends across various publishing niches in 2024.

Learn how to get published on syndication platforms, particularly MSN (Microsoft Start). How do you make your stories shine in an aggregated setting? What are the key things you need to consider as you send your stories to MSN and how do you optimize your MSN publishing to increase engagement from readers and referral traffic back to your site? In this webinar, you will learn how to use MSN to discover and engage with new audiences, grow your brand’s reputation and audience reach, and gain an additional revenue stream.

In this comprehensive workshop, we share the five key things SHE Media Collective publishers can do to grow their traffic and revenue in Q4 — and beyond.

It all begins with an idea.

In this SHE Media Collective editorial workshop, you will learn how to use organic SEO to grow your traffic and maximize your earning potential.